Diocese of Atlanta
Services Provided
Manage content creation (with aid of a graphic designer and photographers), picking appropriate photos for graphics, picking photos for social posts, choosing captions for social posts, community management (engaging in the comment section/hiding comments when appropriate).
Case Study: Strengthening Digital Community for The Diocese of Atlanta
Client
The Diocese of Atlanta
Services
Social Media Strategy · Content Development · Community Management · Platform Growth
Timeline
August 2024 – December 2025 (compared against prior performance period)
The Challenge
As a large, multi-community faith organization, The Diocese of Atlanta needed a social media presence that could do more than share announcements. Their goal was to:
Increase visibility across platforms
Strengthen engagement with parishioners and the wider community
Use social media as a true communication and connection tool
Maintain consistency while supporting a wide range of diocesan initiatives
The challenge was balancing growth, clarity, and authenticity across Facebook, Instagram, and emerging platforms—while serving audiences with varied needs and expectations.
Our Approach
Our agency implemented a long-term, platform-specific strategy focused on sustainable growth rather than short-term spikes.
Key elements of the strategy included:
Developing content tailored to each platform’s strengths
Prioritizing video and visual storytelling to expand reach
Creating content that invited conversation, not just consumption
Actively managing comments and messages to build trust and responsiveness
Maintaining a consistent publishing cadence to support algorithmic growth
Rather than treating social media as a broadcast channel, we positioned it as a digital extension of the Diocese’s community life.
The Results
Over the course of our partnership, The Diocese of Atlanta saw substantial, measurable growth across every major performance category.
Audience Growth
Total audience grew to 12,866 followers
78.7% increase in overall audience size
Net audience growth increased 307.1% compared to the prior period
Facebook follower growth increased 154.9%
Instagram experienced steady and sustainable growth
Reach & Visibility
1.78 million total impressions, representing a 45.6% increase
Facebook impressions grew by 52.5%
Instagram impressions grew by 24.2%
These gains reflect improved content performance and stronger alignment with platform algorithms.
Engagement & Content Performance
155,968 total engagements, a 121.5% increase
Facebook engagements increased by 163.8%
Overall engagement rate rose to 8.8%, up 52.2%
Facebook engagement rate increased by 73%
This growth demonstrates that content was not only reaching more people—it was resonating more deeply.
Community Interaction
Inbound messages increased by 140.2%
Facebook message volume increased by 186.8%
Instagram messages increased by 131.2%
Social media evolved into an active communication channel, supporting conversation, questions, and community connection.
Video Growth
229,358 total video views
Facebook video views increased 15.8%
Instagram Reels views increased 22.9%
Video content became a key driver of both reach and engagement across platforms.
The Impact
Through a consistent, values-driven social media strategy, The Diocese of Atlanta transformed its digital presence into a high-engagement, community-centered platform.
The results demonstrate:
Strong long-term growth rather than short-term spikes
Increased trust and accessibility through direct audience interaction
Effective use of video and storytelling to extend reach
A measurable improvement in how audiences engage with diocesan content
Why This Matters
Faith-based and mission-driven organizations require more than generic social media management. This partnership shows how a thoughtful, strategic approach can turn social platforms into meaningful tools for connection, communication, and growth—while staying true to organizational values.
Sample download of social graphics