Community Management

community management: /kəˈmjuːnəti ˈmænɪdʒmənt/

Broken down:

  • community = /kəˈmjuːnəti/ — sounds like "kuh-MYOO-nuh-tee"

  • management = /ˈmænɪdʒmənt/ — sounds like "MAN-ij-ment"

So together, it sounds like: kuh-MYOO-nuh-tee MAN-ij-ment.

the process of building, nurturing, and engaging with an audience or group of users—typically online—on behalf of a brand, organization, or individual.

It involves:

  • Responding to comments, messages, and mentions

  • Moderating discussions

  • Fostering a positive environment

  • Encouraging user participation

  • Gathering feedback and insights

  • Representing the brand’s voice and values

Community management often takes place on social media platforms, forums, Discord servers, or brand-specific apps, and plays a key role in strengthening customer relationships, loyalty, and brand reputation.

 

Some examples of work:

 

The Diocese of Atlanta

Responding to comments, hiding comments when appropriate, posting as the brand and sharing parish stories.

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