Teaching Portfolio | Molly McWilliams Wilkins

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Teaching Portfolio of Molly McWilliams Wilkins

Communication, taught the way it is actually used.

I am Molly McWilliams Wilkins, a communication lecturer and communications strategist. I teach public speaking, public relations, media writing, organizational communication, and rhetoric to students who need those skills for the jobs they have and the ones they want.

14Distinct courses taught since 2022
4Institutions in Georgia and Iowa
3Formats: in person, hybrid, and fully online
15+Years in communications and media before the classroom

Teaching Philosophy

Clear expectations are a form of respect.

"I would rather a student earn an honest B with a clear path forward than an A that tells them nothing."

I teach communication the way I have practiced it for more than fifteen years: as a working skill that people use to get hired, keep a job, lead a team, and be understood. My students are not preparing for a hypothetical future. Many of them are working while they study, and they are taking my class because they need to be able to stand up and speak, write something a stranger will read, or manage a message on behalf of an organization. I build every course around that reality.

Clear expectations are the first form of respect I can offer. My syllabi explain the why behind every policy, because students follow rules they understand and resent rules they do not. Deadlines in my courses are firm, and I tell students in the first week that this is practice. The employer who hires them will not extend the deadline either. I would rather they learn that from me, where the stakes are a few points, than from a manager.

I grade against the assignment, never against the room. No student's work is compared to another's, and a perfect score is reserved for work that goes beyond what the assignment asked, not for work that simply met it. Feedback is where most of the teaching happens, so mine is specific: what a choice does for the reader or the audience, what is missing, and what to do next time. I would rather a student earn an honest B with a clear path forward than an A that tells them nothing.

Evidence matters more than claims. In every course, students learn that "I am a strong communicator" is a claim, and a specific story about communicating under pressure is evidence. Citations are not busywork. They are how a professional shows their work, and in my classes they are treated as a matter of academic honesty backed by institutional policy, not as a personal preference.

I am also honest about the tools of the moment. I am completing a graduate degree in AI strategy, and I permit AI in my courses with disclosure and attribution, on the same terms a workplace would. Students learn to use it, cite it, and remain responsible for every word they submit.

Finally, I teach as a person, not a platform. I bring my own media career, my mistakes, and my sense of humor into the room, and I show up for students on the channels where they already are. The goal is that a student leaves my class a little braver on their feet, a little sharper on the page, and certain that someone expected a great deal of them and meant it kindly.

Courses Taught

Fourteen courses, four institutions, every format.

Undergraduate communication and strategic communication courses delivered in person, hybrid, fully online, and in compressed summer and eight-week sessions.

Gordon State College

Adjunct Lecturer of Communications, 2023 to present
COMM 1110

Public Speaking

A Core IMPACTS humanities course built around four graded speeches, written assignments on ethics and persuasion, and a final reflection presentation in place of an exam. Offered hybrid, fully online, and as a five-week summer intensive.

HybridOnlineSummer intensiveCore IMPACTS
COMM 3950

Organizational Communication

An upper-level online course on culture, leadership, and communication inside organizations, taught through open-access texts and applied case work on real companies and teams.

OnlineUpper levelOpen educational resources

Upper Iowa University

Adjunct Lecturer of Communications, 2023 to present
COMM 334

Public Relations

An eight-week online PR course in which students run a public-interest blog across the session, complete weekly applied assignments from market research to press releases, and finish with a pitch portfolio and presentation.

Online8-week sessionApplied PR
COMM 352

Rhetoric and Public Culture

Rhetorical theory from its classical origins to modern public discourse. Students choose a cultural text, apply a series of critical methods from Foss, and revise their short papers into a conference-ready essay.

Online8-week sessionRhetorical criticism
COMM 326

New & Experimental Media

Theory and practice of emerging media, from privacy and algorithms to the sharing economy and disinformation. Weekly concept analyses and a scaffolded special topic paper carry students from idea to finished research.

Online8-week sessionDigital media
COMM 105

Public Speaking

The general education oral communication course, delivered fully online in six weeks. Four recorded video speeches, outlines, peer speech reviews, and weekly written work built on an open-access textbook.

Online6-week sessionGeneral education

Georgia College & State University

Lecturer of Communications, strategic communication focus, 2022 to 2024
MSCM 2205

Professional Media Writing

Professional copy across platforms: a news event story, a press release with logo design, a broadcast or podcast script with recorded interview, social media, and a resume, gathered into a final portfolio. Weekly AP Style and news quizzes.

In personTaught twiceAP Style
MSCM 3341

Media Interviewing & Listening

Trains students as interviewers and interviewees for journalism, PR, and media management: listening technique, reading verbal and nonverbal cues, and analyzing news and PR interviews through recorded presentations.

In personInterviewing
MSCM 3351

Principles of Public Relations

The theoretical foundation, history, and practice of persuasive messaging across PR and advertising, taught through four case study presentations and a final portfolio with a leadership analysis.

In personIntegrated marketing communication
MSCM 3352

Writing for Advertising & PR

Press releases, a group media kit, print and audio ads, and social content for a brand the student chooses, building to a strategic communication campaign and unified final portfolio.

In personStrategic writing
MSCM 3353

Public Relations Planning

Managerial and strategic PR: an individual PR plan as the midterm, then a live group agency simulation in which teams represent real brands, respond to surprise scenarios, and field media questions in class.

In personAgency simulation
MSCM 3360

Branding for Digital Media

Emerging communication technology and its social, cultural, and business effects, with hands-on work in social platforms, podcasting, video, and blogging. Students build a brand across a website, social channels, and video, then execute a C-suite-ready marketing plan in groups.

In personDigital branding
MSCM 3361

Campaign Principles

A High Impact Practice service-learning course. Students are matched with community partners and build a complete strategic communication campaign: pitch letter, situational analysis with SWOT, research strategies across print, broadcast, and social, a full portfolio, and a client presentation.

In personReal clientsHigh Impact Practice

Abraham Baldwin Agricultural College

Adjunct Lecturer of Communication, Fall 2024
COMM 1100

Human Communication

The introductory communication course: a broad-based oral communication class covering public speaking, interpersonal communication, and small group communication for students across majors.

Fall 2024Foundations

Syllabi

Syllabi, at a glance.

Each syllabus below includes the full course calendar, grading structure, and policies. Open the details for a summary. Full syllabi are available on request.

Gordon State College

Current

COMM 1110: Public Speaking

Gordon State College · 17-week session · Hybrid and fully online sections

What is in this course
Description
An introduction to effective speaking: writing and outlining a speech, and the fundamentals of delivery. Objectives run from applying the theory of public speaking to recognizing speech anxiety and managing it.
Text
The Public Speaking Project, an open educational resource, so students pay nothing for the book.
Speeches
Four graded presentations, delivered in person or recorded and shared by video, worth 400 of the course's 1,270 points, supported by two outlines and two speech reviews.
Weekly work
A chapter or two each week, from ethics and listening through audience analysis, organization, delivery, persuasion, and speaking to a global audience, with a weekly discussion and six written assignments across the term.
Policies
Late work is not accepted as a rule. Missing citations count as academic dishonesty, not a formatting slip. Grade questions follow a 24-hour waiting period and come to a meeting with specific questions in hand.
Course design notes
In the current Fall 2026 sections, speeches are submitted as unlisted YouTube videos with the script attached, and citation and AI-disclosure requirements are tied to Gordon State and University System of Georgia academic honesty policy.

COMM 3950: Organizational Communication

Gordon State College · Fall 2026 · Fully online · 17 weeks

What is in this course
Texts
Two open-access texts: the Organizational Communication Anthology (Whatcom) and the leadership chapter of A Primer on Communication Studies.
Rhythm
One chapter per week with an auto-graded quiz and an attendance check-in, so students always know what the week asks of them. Discussions are used in Week 1 to build community, then retired in favor of applied work.
Applied work
Three PACT assignments (Practical Application and Critical Thinking): a Coca-Cola culture analysis, an Atlanta Falcons analysis built on my own podcast interview with the team's marketing leadership, and a leadership-style paper. Plus four reading summaries written as if applying for the student's dream job.
Media literacy
A "Worst Email" vertical video assignment and a scholarly Article Report with topic sign-ups in Week 1.
Culminating assessment
No final exam. A cited Final Project in Canva or Google Slides synthesizes the semester, with a peer-feedback outline round two weeks before it is due.
Learning outcomes
Eight instructor-authored outcomes matched to the chapter sequence, from analyzing organizational culture to applying leadership and problem-solving models to real workplaces.
Companion guide
Students also receive the Assignment & Success Guide, a three-page walkthrough of where points are usually lost and how to avoid it.

Upper Iowa University

Current

COMM 334: Public Relations

Upper Iowa University · Center/Online Session 1, 2025–26 (taught again Fall 2026) · Fully online · 8 weeks

What is in this course
Text
Wilcox, Reber, Shin, and Cameron, Public Relations: Strategies and Tactics, 12th edition.
Session-long project
Each student launches a public-interest blog on a free platform, publishes across the session, and gives structured peer feedback on classmates' posts. The blog doubles as a live writing sample.
Weekly applied assignments
A personality-type reflection, a market research memo, a meeting recap that scaffolds an event plan, press releases, speech writing, crowdsourcing, and a special event "what if" schedule.
Culminating assessment
A pitch portfolio and recorded pitch presentation, followed by a final exam.
Discussions
Initial posts due Wednesday, replies by the end of the week, both halves graded.
Integrity and AI
Every source cited, including the textbook and any tool used. AI is permitted with attribution.

COMM 352: Rhetoric and Public Culture

Upper Iowa University · Center/Online Session 4, 2025–26 · Fully online · 8 weeks

What is in this course
Description
Rhetorical theory traced from its classical origins to modern applications in law, politics, and public discourse. Students apply ancient rhetorical principles to contemporary cultural texts and artifacts to understand and influence public dialogue.
Text
Foss, Rhetorical Criticism: Exploration and Practice, 5th edition.
Weekly rhythm
Three discussion questions each week (Wednesday, Friday, Sunday), a short written assignment, and a webliography entry that builds the student's research base one source at a time.
Methods covered
Cluster, fantasy-theme, feminist, generic, ideological, metaphoric, narrative, and generative criticism, one or two per week.
Culminating work
An intrinsic analysis and an extrinsic analysis of the student's chosen text, then the short papers are revised and assembled into a full-length essay suitable for an academic conference, presented in the final week.
Standards
APA formatting on all written work. Discussion grounded only in opinion, without the reading, caps at 60 percent.

COMM 326: New & Experimental Media

Upper Iowa University · Center/Online Session 3, 2025–26 · Fully online · 8 weeks

What is in this course
Description
Exploration and production of new and experimental media, combining theory with practice. Students engage with current trends in digital media and conceive projects that push past conventional media practice.
Modules
Introduction to social media, privacy and algorithms, digital culture, social media and democracy, the sharing economy, information and disinformation, and social media and the self.
Weekly work
Two discussion questions with an initial post by Tuesday and two substantive replies, plus a concept analysis assignment applying the module's ideas.
Special topic paper
Scaffolded across the session: topic selection in Week 3, article selection in Week 5, and the final submission in Week 7, so no student meets the paper for the first time at the end.
Points
1,000 total: 400 in discussion, 360 across eight concept analyses, 215 on the special topic paper, and 25 for introductions.
Learning outcomes
Discuss emergent approaches to mediated communication and their opportunities and constraints; conceive a multi-element mediated project with new or experimental elements; design and implement it with substantial weekly development.

COMM 105: Public Speaking

Upper Iowa University · Center/Online Session 6, 2024–25 · Fully online · 6 weeks

What is in this course
Description
Speech organization, presentation technique, and extemporaneous speaking, with practical exercises in audience engagement. Meets the professional oral communication requirement in Upper Iowa's general education program.
Text
The Public Speaking Project, an open-access textbook embedded in the course week by week.
Speeches
Four recorded video presentations across a six-week session, delivered to a live audience the student recruits from family, friends, or the workplace, with two outlines and two peer speech reviews.
Written work
Six written assignments, weekly discussion questions, and participation in classmates' threads.
Points
1,000 total, with 400 on the four speeches.
Learning outcomes
Apply the principles of public speaking; describe and apply good speech design and delivery; critique the performances of self and others; explain speech types and critical listening; recognize speech anxiety and employ methods to address it.

Georgia College & State University

2022 to 2024

MSCM 3361: Campaign Principles

Georgia College & State University · Fall 2023 · In person · High Impact Practice: community-based service learning

What is in this course
Description
Strategic communication used to persuade and inform audiences across media outlets, with emphasis on applying theory in campaign contexts. A convergent elective with prerequisites in media writing and research.
Community Campaign Project
Each student team is matched with a for-profit or nonprofit client and builds a complete campaign: a one-page client pitch letter (the "Big Idea"), a situational analysis with SWOT, and a research strategies document covering print, broadcast, and social media with goals, timeline, and budget.
Service learning
Teams meet with their community partners throughout the term and coordinate with University Communications so that deliverables meet institutional brand standards. Weekly critical reflections are required.
Campaign analyses
Three written analyses of real campaigns over the semester: a health campaign, a political campaign, and a corporate social responsibility campaign.
Culminating assessment
A full campaign portfolio (ads, storyboards, PR plans, press releases, timelines, budgets, web designs) and a twenty-minute client presentation.
Learning outcomes
Identify and discuss strategic communication concepts; apply campaign processes in political and health contexts; create persuasive messages for a specific area; identify the aesthetic and theoretical foundations of persuasion.

MSCM 3353: Public Relations Planning

Georgia College & State University · Spring 2023 · In person

What is in this course
Description
Managerial and strategic concepts in public relations: management principles, creative vision, leadership, planning, and evaluation.
First half
Each student chooses a brand and writes an individual PR plan spanning print, web, social, audio, and television. This serves as the midterm.
Second half
Students form agencies representing assigned brands. Real-world scenarios are put in front of them, sometimes with little notice, and they are graded on their thinking and execution, including live posts and interaction with the instructor acting as news media.
Culminating assessment
A personal portfolio revising the PR plan with insights from the agency simulation and guest speakers, including a leadership analysis.
Learning outcomes
Recognize the historical, legal, ethical, and theoretical underpinnings of strategic management; understand goal setting, mission statements, creative vision, and leadership; develop a comprehensive strategic plan for a real client.

MSCM 3351: Principles of Public Relations

Georgia College & State University · Fall 2023 · In person

What is in this course
Description
Students develop persuasive messages across platforms while exploring the theoretical foundation, historical context, and practical production of messages for public relations and advertising, collectively called integrated marketing communication.
Format
Lecture with heavy in-class interaction. Weekly paired presentations on the previous week's material use a scaffolding approach so students teach one another and retain more.
Case studies
Four individual end-of-section case study presentations, one for each unit of the course.
Culminating assessment
A final portfolio that revises the case studies and adds insights from paired presentations, podcasts, and guest speakers, with a leadership component.
Learning outcomes
Apply credible processes and the historical, legal, and theoretical underpinnings of persuasive messaging; produce strategic content for advertising and PR; recognize the elements of successful integrated campaigns.

MSCM 3352: Writing for Advertising & PR

Georgia College & State University · Spring 2023 · In person

What is in this course
Description
The importance of writing in public relations, advertising, and media relations: news releases, PSAs, speeches, fact sheets, commercials, internal publications, multimedia, briefs, and annual reports.
Format
Alternating weeks: lecture and individual work one week, collaborative sessions the next, leading to a writing assignment due at the end of the week.
Writing assignments
A press release for the student's favorite brand facing big news, a group media kit presented in class, a print ad and an audio ad, a social media post, a personal resume, and a strategic communication campaign as the final group project. Draft feedback is offered on every assignment.
Culminating assessment
A final portfolio presentation explaining how each piece works together as a unified communications strategy.
Learning outcomes
Develop advertising and PR communications that support specific objectives, strategies, and tactics; use credible frameworks with correct grammar, consistent style, and the organization's voice; recognize the historical, legal, ethical, and theoretical underpinnings of strategic communication.

MSCM 3360: Branding for Digital Media

Georgia College & State University · Spring 2023 · In person

What is in this course
Description
Emergent communication technology through its social, cultural, and business influence, plus a crash course in the tools themselves: social networking, podcasting, video sharing, blogging and microblogging, and collaborative content creation.
Digital personal narrative
Students tell a story about themselves in a digital format, because storytelling is the foundation of branding.
Media project
As the midterm, each student invents a brand and builds its presence across print, a website, social channels, audio, and video.
Group execution
Teams take on a brand and write a marketing plan for a C-suite audience in four parts: brand and vertical analysis, goals and KPIs, channel strategy, and analytics and measurement benchmarks, guided by a SWOT analysis.
Culminating assessment
A personal portfolio revising the media project with insights from the group work and guest speakers, including a leadership analysis.
Learning outcomes
Fluency with digital media tools; ethical and legal awareness in digital participation; collaborative learning about crowdsourcing and the social effects of social media; professional communication skills on social platforms.

MSCM 3341: Media Interviewing & Listening

Georgia College & State University · Fall 2023 · In person

What is in this course
Description
Essential techniques for becoming a competent interviewer and interviewee in journalism, public relations, and media management: how to listen, interpret and synthesize information, and recognize hidden messages in verbal, nonverbal, and written communication.
Format
Weekly paired presentations on the previous week's material, with classmates required to bring questions, so every student practices both asking and answering.
Individual presentations
An interview analysis, a news interview presentation, and a PR interview analysis, each with slides and a recorded audio or video interview element.
Culminating assessment
End-of-semester presentations, graded partly on how well students interview their own classmates, plus a written in-class final.
Learning outcomes
Practice interviewing diverse sources under ethical guidelines; apply listening techniques to improve interviews and media content; critically evaluate the success or failure of historical and contemporary interviews.

MSCM 2205: Professional Media Writing

Georgia College & State University · Spring 2023 and Fall 2023 · In person

What is in this course
Description
The importance of professional, technical copy across public relations, advertising, and media relations.
Format
Alternating weeks of lecture and collaborative work, with a writing assignment due at the end of each collaborative week. Students are encouraged to submit a rough draft two weeks ahead for feedback on every assignment.
Writing assignments
A news event story with photos, a press release with logo design, a broadcast news or podcast script with a recorded interview, a social media component, a personal resume, and a strategic communication campaign as the final group project.
Skills practice
Weekly news and AP Style quizzes drawn from major outlets, and completion of the Newsroom 101 online grammar and AP Style modules.
Culminating assessment
A final portfolio presentation explaining how each piece works together as a unified communications strategy.
Learning outcomes
Understand and apply the structure and style of professional media writing across platforms; communicate competently using accepted rules of grammar; craft professional copy for multiple media platforms.

Course Materials

The documents that do the quiet work.

Beyond the syllabus, every course carries a small set of guides written to answer the questions students ask most, before they have to ask. Copies are available on request.

Student handout · all courses

What It Means to Be a College Student

A five-page guide for every student in the course, including dual enrollment students, on what changes between high school and college: managing your own deadlines, going to the right office for the right problem, and reaching out early. It explains why every student is held to the same standard, and how legally required accommodations fit inside that. Written from my own experience as a dual enrollment, traditional, and returning adult student.

Read This First moduleExpectations
COMM 3950 · Fall 2026

Assignment & Success Guide

A three-page companion to the Organizational Communication syllabus that pulls together everything students most often lose points on: the weekly rhythm, what a citation actually requires, the terms for using AI to format citations, submission and file-naming rules, and an assignment-by-assignment list of the most common mistakes. Students read it once in Week 1 and again before every submission.

Read This First moduleGrading transparency
COMM 1110 · Fall 2026

Weekly Reminder Cards

A set of one-screen branded graphics, one per week, that restate the week's deadlines and the policies that matter most for that week's work. Posted at the top of each module so the important things are impossible to scroll past.

D2L modulesVisual design

Course Design

How I build a course.

The same principles run through every section I teach, whether it is a writing workshop in person, 27 students in a hybrid room, or 35 online.

Week labels, not dates

Every module, graphic, and assignment sheet is labeled by week rather than by date, so materials carry cleanly from semester to semester and students always know where they are in the course.

The module is home base

Each week's module in the learning management system holds the reading, the assignment, and the dropbox. If the syllabus and the module ever disagree, the module wins, and students are told so in writing.

A minimum expectations document

One short document spells out the non-negotiables for every written assignment: in-text citations, a matching works cited page, and real engagement with the assigned text. Students read it in Week 1 and take a requirements quiz on it.

Policies with the why attached

Every rule in my syllabus comes with its reason. File naming conventions exist because employers expect them. Firm deadlines exist because deadlines here are practice for deadlines there.

Speeches on camera, on purpose

Public speaking students record every graded speech and submit it as an unlisted YouTube video in professional attire. They finish the course with a small portfolio of themselves speaking well.

Real organizations, real clients

Applied assignments use companies students already know, material from my own interviews with communication leaders, and, where the course allows it, actual community partners who give feedback on the work. Theory is always tested against something that happened.

A portfolio instead of a final exam

My courses end with a portfolio, a synthesis project, or a reflection presentation. Students leave with work they can show an employer and a clear account of what changed in how they communicate.

AI, disclosed and cited

Students may use AI tools with upfront disclosure and a citation for the tool. They remain responsible for accuracy, and the policy mirrors what a workplace would expect of them.

Weekly reminder cards

A set of branded, one-screen graphics restates the week's deadlines and the policies that matter most, posted in the module so the important things are impossible to miss.

Credentials

Trained in the field, then in the classroom.

Education

  • 2026M.S., AI Strategy and InnovationWake Forest University, in progress
  • 2023Doctoral coursework, Communication StudiesUniversity of Georgia, concentration in rhetoric
  • 2020M.A., Communication & LeadershipGonzaga University, concentrations in Digital Media and College Teaching. Thesis: "The duality of the Southern thing: How new media is providing a paradigm shift for the semiotics of Southern symbols"
  • 2013B.A., Liberal ArtsMercer University

Honors

  • 2023Competitive paper"The Duality of the Southern Thing," Central States Communication Association Convention
  • 2020Lambda Pi EtaNational Communication Association honor society inductee
  • 2020Betty C. Riley Memorial ScholarshipAlpha Delta Pi Foundation

Professional background

  • 2024 –Statewide Communications SpecialistGeorgia Legal Services Program
  • 2003 –Founder, Love, Molly KateDigital platform reaching 200,000+ people monthly; consulting and speaking through Hello Molly Kate
  • 2023 – 24Communications SpecialistPilot International
  • 2019 – 22Director of Admissions & MarketingSt. Peter Claver Catholic School
  • 2013 – 16Owner and CEO, The Hyperion GroupMarketing and public relations agency
  • 2011 – 13Area Manager of Social CommerceGannett Digital / 13WMAZ

Teaching-related development

  • 2020Reflective Structured Dialogue TrainingJ.W. Fanning Institute for Leadership Development, University of Georgia
  • 2023Invited speaker, Winter Student Symposium"You are your brand," Georgia College & State University
  • 2024 –Monthly speakerEpiscopal Diocese of Atlanta

Contact

Let's talk.

For teaching inquiries, guest lectures, or a copy of any course material, email is the fastest way to reach me. Students should use the course email listed in their syllabus.

© 2026 Molly McWilliams Wilkins. Hello Molly Kate is a division of Love, Molly Kate LLC. hellomollykate.com