Work for Georgia CEO

Facebook: posting, management of comments, targeting posting times, tagging other accounts; Twitter: posting, management of comments, targeting posting times, tagging other accounts; Instagram: started account, posting, management of comments, targeting posting times, tagging other accounts; LinkedIn: posting, management of comments, targeting posting times, tagging other accounts

Case Study: Georgia CEO

Two Years of Strategic Social Media Growth

Client

Georgia CEO — a statewide business publication spotlighting executives, companies, and economic development across Georgia.

Engagement Length

Two-year partnership (2024–2025)

The Challenge

Georgia CEO needed more than short-term social growth. They needed a sustainable, professional, high-credibility presence that would:

  • Reach decision-makers without chasing vanity metrics

  • Strengthen LinkedIn as a core platform

  • Convert visibility into engagement, clicks, and conversations

  • Scale responsibly year over year

Our Approach

We led Georgia CEO’s social media through a two-phase strategy:

  1. Year 1: Foundational Growth — rebuild momentum and expand reach

  2. Year 2: Optimization & Sustainability — refine performance and improve efficiency

This long-term approach allowed for both acceleration and stabilization — a rare but critical combination.

Year One Results (2024): Foundational Growth

The first year focused on rebuilding Georgia CEO’s social ecosystem and driving visibility across platforms aligned with executive audiences.

Results included:

  • 600,083 impressions (+84%)

  • 33,264 engagements (+153%)

  • 5.5% engagement rate (+37.6%)

  • +1,210 net followers

  • LinkedIn follower growth of +58%

  • 10,533 link clicks (+137%)

  • Video views increased by 1,320%

Outcome:
Georgia CEO re-established itself as a visible, relevant, and engaging business media brand across social platforms.

Year Two Results (2025): Optimization & Sustainability

With strong momentum established, the second year prioritized efficiency, engagement quality, and long-term scalability.

Results included:

  • 679,824 impressions (+13.3%)

  • Engagements held steady at ~33,000

  • Engagement rate increased to 4.9%

  • +1,012 net followers

  • LinkedIn follower growth of +23%

  • Video views increased by 90.8%

  • Consistent performance with fewer posts

Outcome:
Growth stabilized without decline — demonstrating maturity, audience trust, and improved per-post performance.

Two-Year Impact

Across two years, Georgia CEO achieved:

  • 1.28M+ total impressions

  • ~70% total audience growth

  • Consistent annual engagement after a breakout year

  • LinkedIn positioned as the primary growth platform

  • A scalable, sustainable social media presence

Why This Matters

Many brands experience rapid growth followed by decline. Georgia CEO’s results show what happens when social media is treated as a long-term strategic investment, not a short-term tactic.

The Takeaway

“By pairing foundational growth with strategic optimization, Georgia CEO now benefits from a social media presence that is visible, credible, and built to last.”

 
 

Example of LinkedIn Post

Link to original post here.

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