Molly Kate Wilkins · Communications & Content

Communications & Content Portfolio

One full range of work across six different hats: a full-time communications role, an independent consulting practice, past staff and contract jobs, a personal brand and influencer platform, and teaching.

Current Full-Time Role · 2024–Present

Georgia Legal Services Program

W-2 employer. Statewide Communications Specialist, walking a vacant function into a functioning one: video, access materials, internal storytelling, systems, and campaign support. The through-line: built the function from scratch, turned dense legal information into materials people actually use, and diagnosed root causes instead of symptoms.

Video & Program Communications

Legal Kiosk Program (2026 Pilot)

Statewide rollout of free civil legal self-help kiosks in rural Georgia. Owned the communications arm end to end: on-site filming, launch reels, print, and coordination across partner organizations.

Four kiosk sites covered with video, reels, and flyers: Sparta, Lanier County, Southwest Georgia, and Valdosta.
Plain-Language Design

Crisis and Access Materials

Turning dense legal and benefits information into brochures, posters, and flyers people can actually use, often on deadline for a specific event.

Veterans, education, and eligibility materials rebuilt, plus four fast-turnaround event flyers.
Internal & Employer Brand

Employee & Organizational Storytelling

Stakeholder-sensitive content about GLSP's own people: new leadership rollouts, recruitment, and a "Who We Are" initiative.

Leadership announcements timed to press, plus intern and attorney recruitment content.
Operations & SOPs

Systems & Process Building

Inherited a vacant, undocumented function and built the infrastructure: intake SOP, revision limits, an AI policy, and a full-year 2027 content plan.

Found the real cause of slow requests: a named change with one approver closed in 4 to 11 days; open-ended asks ran 3 to 5 weeks.
Campaign Concepting

Fundraising & Campaign Support

Early-stage planning for an end-of-year "Adopt a County" giving campaign and a newsletter and good-news content workflow for the executive director.

Campaign concept, board video shoot, and email series mapped and ready for build phase.
Independent Consulting & Freelance

Hello Molly Kate

Client-facing communications and marketing consultancy, operating under Love, Molly Kate LLC. Full-service social media management, brand and web work, video production, and PR for businesses and organizations, with Sprout Social reporting behind every social engagement.

Social Media & PR

Nu-Way Weiners

Full social management, listening, content, community management, and PR pitching for the Macon hot dog institution.

Engagements up 519.9% and audience up 108.6% in four months. Landed a True South (SEC Network) feature.
Two-Year Case Study

Georgia CEO

Two-year strategic social program for a statewide business publication, from foundational growth to optimization, with LinkedIn as the lead platform.

1.28M+ impressions and about 70% audience growth across two years.
Social Media & Community

The Episcopal Diocese of Atlanta

Social media management, content creation, social listening, and community management for the diocese.

Audience up 39.8%, engagements up 30.1%, 310 posts published (Oct 2024 to Feb 2025).
Brand, Web & Earned Media

The Social Duck

Named and branded Macon's duckpin bowling alley from scratch, designed the website, produced an explainer video, and ran social.

Earned 13WMAZ coverage; the Facebook share drew 162 reactions, 32 comments, and 47 shares.
Web, PR & Video

More Client Work

Smaller engagements for Greene & Associates, Georgia Artisan Furnishings, and Emerald Services, plus subcontracted social media for the Knight Foundation in 2013.

Website design, press release writing, promotional video, and a 90-day social campaign with a results report.
Past Full-Time Role · 2023–2024

Pilot International

Communications Specialist and Editor of the Pilot Log, Pilot International Headquarters.

Long-Form Writing & Editorial

The Pilot Log & 2024 Convention Program

Owned the full editorial run of the quarterly membership magazine for an international civic and service organization, from sourcing to layout.

30-page Spring 2024 issue (Vol. 100, Issue 3) built from contributors across clubs worldwide.
Teaching, Academic & Speaking

Higher Education & Speaking

Fourteen distinct communication courses since 2022 across four institutions in Georgia and Iowa, in person, hybrid, and fully online, plus graduate study in communication and AI strategy and more than a decade of invited talks. Full teaching portfolio at hellomollykate.com/teaching.

Lecturer of Communications · 2022–2024

Georgia College & State University

Seven in-person strategic communication courses, from Professional Media Writing to a service-learning Campaign Principles course with real community clients, plus the We Love the Hype podcast and two department committees.

Seven courses with syllabi on the teaching portfolio, including a live PR agency simulation and a High Impact Practice service-learning course.
Adjunct · 2023–Present

Adjunct Lecturer of Communications

Public Speaking, Organizational Communication, Public Relations, Rhetoric and Public Culture, New & Experimental Media, and Human Communication across Gordon State, Upper Iowa, and ABAC.

Seven courses delivered hybrid, fully online, and in five-, six-, and eight-week sessions.
Philosophy & Design

Teaching Philosophy & Course Design

Communication taught the way it is actually used: clear expectations as respect, grading against the assignment rather than the room, evidence over claims, AI disclosed and cited, and a portfolio instead of a final exam.

14 courses, 4 institutions, 3 formats, with the student handouts and success guides that do the quiet work.
Degrees & Research

Education, Research & Honors

M.S. in AI Strategy and Innovation (Wake Forest), M.A. in Communication & Leadership (Gonzaga), B.A. from Mercer. Thesis on how new media reshapes Southern symbols.

Thesis accepted as a competitive paper at CSCA 2023; Lambda Pi Eta inductee; Betty C. Riley Memorial Scholarship.
Keynotes & Lectures

Speaking & Guest Lectures

Invited talks, symposia, and speaker series on social media, branding, blogging, and Southern identity, from the American Advertising Federation in 2013 to a monthly slot with the Episcopal Diocese of Atlanta today.

Sixteen invited talks and series since 2013.
Past Full-Time Role · 2019–2022

St. Peter Claver Catholic School

Director of Admissions & Marketing, a full-time role held through the COVID-19 pandemic.

Video, Writing & Community

Admissions & Marketing Communications

Almost three years running admissions and marketing for a Catholic elementary school through the pandemic: school videos, alumni features, and the day-to-day documenting of classroom life.

Three videos (Welcome Back, Water Foundation safety, and a vendor-produced series), plus a Catholic Schools Week alumni feature.
Past Contract Role · 2015–2016

The Southern Weekend

Digital Content Editor (contract) for the Southern lifestyle media brand.

Audio & Brand Content

Spotify Playlists

Conceptualized, created, and launched the brand's Spotify playlist series, including "Wildwood Revival."

Branded playlist series extending the media brand into audio.
Personal Brand

Love, Molly Kate

The audience-facing personal brand (@lovemollykate): the blog and its history, twenty-three years of bylines, and influencer and UGC work done as herself rather than on behalf of a client.

Owner & CEO

Love, Molly Kate

Fifteen years and three brand evolutions: Make It Work Molly, Southern Bon Vivant, and With Grit(s) & Grace, including a CVB-contracted travel video series.

Since January 2011. Hello Molly Kate is the newest layer, built to house the business voice.
Bylines

Freelance Writer

Twenty-three years of published work: Paste Magazine, the Knight Foundation, WGXA News, Visit South, The Telegraph, Macon Food & Culture, and more.

Ten outlets, 2003 to present, plus two featured video pieces.
Creator Work

Influencer & UGC

Paid influencer and content campaigns run through her own personal following.

El Sombrero and a Tripple.Social influencer campaign.
By the numbers

The Bigger Numbers

1.28M+
Impressions for Georgia CEO across a two-year engagement
↑519.9%
Engagement growth for Nu-Way Weiners in four months
↑108.6%
Audience growth for Nu-Way Weiners in the same period
320,054
Impressions for the Episcopal Diocese of Atlanta, Oct 2024 to Feb 2025
200,000+
People reached monthly across the Love, Molly Kate platform
2
Earned media features pitched and landed: True South (SEC Network) and 13WMAZ
23
Years of published bylines, 2003 to present
16
Invited talks and speaker series since 2013
14
Distinct college courses taught since 2022, across four institutions

Social figures come from Sprout Social reporting.

Themes

How These Roles Connect

One communications skill set, six different containers

The same instincts, plain language under pressure, data-backed reporting, brand-building from a blank page, show up whether the audience is legal aid clients in rural Georgia, a statewide business publication, or her own personal following.

Builds systems, not just deliverables

At GLSP that meant SOPs and an AI policy for a vacant function; for consulting clients it meant sustainable, multi-year growth strategy rather than one-off content. The pattern repeats: fix the process, not just the post.

Earns coverage instead of buying it

The Nu-Way Weiners and Social Duck press pickups weren't accidents, they came from direct outreach to reporters and hosts, and follow-through after the pitch landed.

Comfortable as both the operator and the face

Some of this work is entirely behind the scenes (GLSP, client SMM); some of it, the influencer campaigns, the podcast, the blog, puts her own name and voice out front. Both modes draw on the same underlying craft.